企業ニュース

The shop window is the face of a retail store. Driven by today’s “eyeball economy”, window display has become one of the important marketing methods for new retail.

Window display design is one of the most intuitive, vivid and effective marketing methods to convey brand information. Excellent window design can stimulate consumers’ enthusiasm for consumption, and can also strengthen brand impression.

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Founded in 2000, HAZZYS is a British-style clothing brand. The window design of clothing brands has always been at the forefront of visual marketing.

The 1928 trench coat series is one of the main products of HAZZYS in spring 2022. The spring window will also be designed around the theme of the 1928 trench coat. In order to reflect the toughness and handsomeness of the trench coat, HAZZYS uses metal materials for the collar, sleeves and belts on the trench coat. At the same time, various details such as leather belt loops, top-quality cotton yarns and horny buttons can highlight the quality of the clothes.

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Candex built a windbreaker production scene in the window design, showing the complex production process of windbreaker, thus reflecting the delicate beauty of windbreaker.

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In the window design, Candex combines the soft cotton thread with the tough linear frame, and lining it with light and shadow for a strong contrast. This not only reflects the stiffness of the windbreaker, but also reflects the softness and elasticity of the top windbreaker fabric. The two complement each other and complement each other. Spring’s new image window has been first unveiled in HAZZYS Shanghai Ganghui Hang Lung Store, Guangzhou Tianhe Store, and Beijing Oriental Xintiandi Store.

The first impression of offline consumers on retail commercial space is the shop window design. Excellent window design can show the beauty of every square inch and have a positive impact on the brand.

 

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The post-epidemic era of 2021 is full of opportunities and challenges!

In 2021, as a service provider in the field of visual marketing, Candex was continuing to tap its own potential and cultivate its internal strength to adapt to the changing market environment.

In 2021, on the basis of effectively maintaining old customers, we welcomed new customers from a number of world-class brands such as SCHOTT, IKEA, BAUSCH LOMB and LE CREUSET.

 

Candex has creative and innovative designs, professional services and high-quality products. Provide comprehensive one-stop solution for partners.

 

2021, we forge ahead!

2022, we move forward!

 

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On January 13, 2022, Callaway’s 2022 new product launch conference was grandly opened at Lounge By Topgolf in Shanghai’s Central District Plaza. At the same time, Callaway’s official WeChat and T-mall flagship store were also broadcast live online.

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CALLAWAY GOLF is a global golf equipment manufacturer, born in 1982. Manufactures and sells a wide range of golf clubs, golf balls and accessories in more than 110 countries and regions around the world.

2022 marks the 40th anniversary of the Callaway brand. On this special day, the new Callaway showroom was officially opened.

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The meeting room and the showroom are both designed in black and gold color with a sense of luxury. The combination of black and gold has always been the darling of designers. The classic combination of black and gold colors enriches the level of visual senses. It exudes a strong aura, and it is also a trendy choice, reflecting nobility and sparkle.

This time, the Callaway new product launch conference invited famous actor Wang Zhiwen, Chinese fifth-generation film director Tian Zhuangzhuang, badminton Olympic champion Cai Yun and former CBA star Meng Duo and other guests.

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Star compere Elin also invited Badminton Olympic champion Cai Yun, professional golf commentator Hei Jiantao and Callaway gold coach Dai Lei to test the new RogueST series through online live broadcast.

Candex is honored to be the service provider of Callaway’s new product launch conference. The pursuit of extraordinary, never limit, is the brand philosophy that Callaway upholds, which also coincides with the company philosophy of Candex.

Under the escort of the professional team of Candex, the Callaway’s event came to a successful conclusion. Together with the future, in 2022, Candex and Callaway will accompany them to “unrestrained speed and wildness!”

 

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Chinese e-commerce live commerce is booming. Live commerce has become a very popular marketing method in recent years, and it is also a must for major platforms, anchors and brands.

China has become the “world leader” in live commerce, and it is estimated that the amount of Chinese live commerce market will exceed 4.9 trillion RMB in 2023. 

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Clarins, a French luxury skin care brand, started in 1954. Clarins brought the Limited Edition Gold Revitalizing Repair Essence to the JD Super Brand Day this time.

Clarins invited Dilraba, the brand spokesperson, to be a guest at the JD.com live commerce studio for the New Year. Although there are only a few hours of live commerce, the quality of the decoration of the live commerce studio also directly reflects the brand image.

It is still remembered the live commerce debut of a luxury brand on Xiaohongshu in March 2020. Although fashion bloggers and well-known actors were invited as anchors, however, the decoration of its live commerce studio was too “cheap”. There is no “luxury” impression which the brand is carefully created. This has caused heated discussions on the entire Internet.

A successful live commerce starts with a high-quality live commerce studio. The quality of the decoration of the live commerce studio can reflect the professionalism of live commerce delivery, make the user experience better, and make it easier to be selected as the anchor’s preferred channel, so it will greatly increase the sales.

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The unique live commerce studio scene can help the store attract buyers, increase the shopping time, and bring a better shopping experience.

It took less than a week for Clarins’ New Year’s live studio project from confirmation to implementation. Candex’s flagship product, the Bravo™ toolless construction system, made a great assist once again. The modular products can not only better meet customer needs, but also make construction faster and more efficient.

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The live commerce of major platforms are booming, and the market demand for the decoration of live commerce studios is also increasing. The toolless installation design of the Bravo™ system is ideal for quick disassembly and assembly in such temporary scenarios.

As a luxury skin care brand, Clarins has strict requirements on the decoration of its own live commerce studios, and all details have high standards. Candex escorts the live commerce events with excellent product quality.

Seeing the micro-knowledge, the live commerce studio decorated by Candex, every details can reflect the strong strength of Candex.

If you also want to decorate the live studio, come and contact us~


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November 25, 2021, Bosideng, a world-renowned down jacket manufacturer, launches new products.

Bosideng has proved its strength with a series of brilliant achievements that have attracted the attention of the world. It has led the national sales for 25 consecutive years. It has represented China and released the popular trend of winter clothing to the world for 22 consecutive years. Its products have been sold in 72 countries including the United States, France, and Italy.

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In 2020, Bosideng’s the Dengfeng series of down jackets helped the Chinese mountaineering team to measure the new height of Mount Everest.

In 2021, Candex helped update Bosideng new brand image once again.

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Ding Dong~ you have a new email. On the second day of the CIIE, a commendation letter  was received from SCHOTT’s headquarters in Germany, which was a little surprise for Candex.

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The German SCHOTT Group is a multinational high-tech group company founded in 1884 and has more than 130 years of industry experience. As the world’s leading manufacturer of specialty glass, glass-ceramics and other advanced materials, the SCHOTT Group has approximately 16,500 employees in 56 bases around the world.

 

As the “Four Dynasties” participating in the CIIE, this year German SCHOTT Group chose Candex as its partner to jointly design and build a 180㎡ booth.

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The tough and powerful lines outline the overall frame of the booth, showing a rigorous and orderly German style.

 

However, there is a real chapter in the details. SCHOTT Technology, which focuses on “consolidating wisdom and enjoying the future”, also hides some “careful thinking” on the booth of this CIIE:

1. A beautiful multi-layer mirror 

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2. Screen interaction

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3. Slide screen & Glass wall, travel around the world in a glass world

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4. 3D printed model

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Germans are world-renowned for their rigor. Like the SCHOTT Group, Candex is dedicated to every detail based on solid professional capabilities and excellent product quality.

 

This letter of commendation from Germany is a trust and affirmation of Candex. We will continue to work hard and forge ahead to meet new challenges one after another.

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Post time: Nov-16-2021